Privacy Policy
Element7Seven (“we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal data when you visit or interact with our website, element7seven.com. We are fully dedicated to transparency and privacy-first principles, consistent with legal obligations under the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable data protection laws.
1. Commitment to Privacy and Data Protection
At Element7Seven, your privacy and trust are paramount. We process personal data responsibly and securely, limiting the collection and use of your information to what is lawful, fair, and necessary for our operations and to serve you better. We implement best practices in data minimization and security, and we fully support your rights under applicable privacy laws.
2. Scope of Policy and Data Controller Role
This Privacy Policy applies to all personal data collected via element7seven.com and any related services. For the purposes of data protection laws, Element7Seven is the “data controller,” which means we determine the purposes and methods of processing your personal information.
3. Categories of Data We Process
We may collect, store, and use the following categories of personal data:
– Usage Data: Includes information about how you use our website, such as IP address, browser type and version, geographical location, referral source, pages visited, time spent on pages, and interactions with content.
– Account Data: Includes full name, mailing address, email address, and phone number provided when you register, place an order, or otherwise engage with our services.
– Profile Data: Includes your interests, preferences, website behavior, and historical purchases which help us enhance your user experience and tailor product recommendations.
– Communication Data: Includes messages, email correspondence, customer service queries, and any contact history with our support team.
– Technical Data: Includes information collected from your devices, such as device type, operating system, internet service provider, system configurations, and connection metadata.
– Transaction Data: Includes payment history, methods (we do not store full payment card details), purchase logs, order status, shipping addresses, and delivery confirmations.
– Preference Data: Includes marketing consent details, frequency and type of communications, as well as your stated or inferred interest in specific products or categories.
4. Legal Bases for Processing
We rely on the following legal bases to process your personal data:
– Contractual Necessity: Where data is needed to fulfill a contract, such as order fulfillment or user account creation.
– Legitimate Interests: Where processing is necessary for our legitimate interests, such as improving our website, fraud detection, or customer support—provided those interests are not overridden by your rights.
– Consent: Where you provide explicit consent, such as for email marketing or optional cookies. Consent can be withdrawn at any time.
– Legal Compliance: Where processing is necessary to comply with legal obligations under applicable laws.
5. Your Data Protection Rights
Under applicable data protection laws (including GDPR and CCPA), you have the following rights:
– Right of Access: Request a copy of your personal data.
– Right to Rectification: Request correction of inaccurate or incomplete data.
– Right to Erasure: Request deletion of your data, subject to legal limitations.
– Right to Restrict Processing: Ask us to limit the way we use your information.
– Right to Data Portability: Request that we provide your data in a structured, commonly used, and machine-readable format for portability to another service.
– Right to Object: Object to specific uses of your data, including direct marketing.
– Right not to be subject to automated decision-making or profiling.
– Right to Non-Discrimination: Under CCPA, you have the right not to receive discriminatory treatment for exercising your rights.
You may exercise these rights at any time by contacting us at [email protected].
6. Security Measures
We employ industry-standard physical, technical, and organizational security measures to protect your personal data against loss, unauthorized access, disclosure, alteration, or destruction. These measures include, but are not limited to:
– SSL/TLS encryption for secure communication
– User access controls and authentication
– Regular data backups and secure storage
– Firewalls and intrusion detection systems
– Staff privacy training and role-based access protocols
7. International Data Transfers
Where personal data is transferred outside of your country of residence—including transfers to subprocessors or cloud services—we ensure adequate safeguards are in place, such as:
– Use of Standard Contractual Clauses approved by the European Commission
– Additional contractual, organizational, and technical measures for data security
– Compliance with both GDPR and applicable international transfer regulations
8. Data Retention
Your personal data will only be retained for as long as reasonably necessary for the purposes outlined in this policy, taking into account legal and regulatory requirements.
– Account and Profile Data: retained while your account remains active and for up to 5 years after closure
– Transaction Data: retained for 7 years for tax and accounting compliance
– Communication Data: retained for 3 years post correspondence
– Usage and Technical Data: retained for 24 months unless anonymized
– Cookie data: as outlined in the Cookie Policy section below
9. Cookie Policy
We use cookies and similar technologies on element7seven.com to enhance your browsing experience. Cookies may be:
– Essential: Necessary for site functionality (e.g., cart, login).
– Functional: Enable personalization features.
– Analytics: Collect anonymous data on how users interact with the site (e.g., Google Analytics).
– Performance: Monitor website performance for operational improvements.
Cookies do not collect personally identifiable information unless you provide it to us.
10. Cookie Management and Compliance
You may manage cookie preferences via our on-site cookie consent banner, which complies with GDPR and CCPA opt-in/opt-out requirements. You can also manage or delete cookies via your browser settings. Note that blocking certain cookies may impact your user experience.
To exercise your California rights under CCPA—including the right to opt out of the sale or sharing of personal information—you may also contact [email protected].
11. Children’s Privacy
Our website and services are not intended for or directed to children under the age of 13. We do not knowingly collect or process personal data from children. If we become aware that we have inadvertently collected such data, we will take prompt steps to delete it. Parents or guardians who believe that we may have collected data from a child can contact us at [email protected].
12. Policy Updates and Notifications
We reserve the right to update this Privacy Policy to reflect changes in legal requirements, business practices, or service enhancements. Any material changes will be communicated via our website or direct notification where appropriate. Continued use of element7seven.com after such updates signifies your acceptance of the revised terms.
13. Contact Us
If you have any questions, concerns, or requests related to this Privacy Policy or our handling of your personal information, please contact us:
Email: [email protected]
We are committed to upholding the highest standards in privacy compliance and dedication to user trust. If you believe your rights have been infringed, you also have the right to lodge a complaint with a supervisory authority in your jurisdiction.